Are the days of fixed prices on New Homes over?
Last week we launched a new development at Walkley, Lark’s
View, and interest quickly flooded in. These are incredibly well-built properties
with well thought-out layouts, great interiors, lovely gardens and exceptional
views so we weren’t surprised that the phone suddenly rang off the hook. After
booking a staggering 86 viewings in total, the offers started to come in thick
and fast and on Monday morning we logged multiple offers on every plot in less
than three hours!
There’s no doubt that the properties themselves and the marketing
by DED of these properties are both exceptional, yet the market really is
booming and a perfect storm of demand has meant that these houses are really hitting
the mark. We have found that the low stock levels, the number of people looking
to downsize or upsize, divorces being up, people relocating to Sheffield, the
stamp duty holiday and people who sold and went into rented hoping the market
would drop, have meant that an unprecedented number of people are in the market
to buy.
Once upon a time, a fixed price would be seen as always the
norm on new build houses, but in this current market, developers fixing prices
for sales really are missing a trick at hitting the true market values, which
may be much higher than their original expectations. The market drives the
price, so don’t shoot the agent or the developer for pushing prices upwards,
the demand is doing that!We know that the price of building materials is at an
all-time high, squeezing the margins more than ever before so the developer isn’t
just winning, so is the economy generally hopefully contributing to a recovery
out of these strange and difficult times.If you have a new development that you are looking to sell, now
may be the time to rethink your sales strategies to maximise your result. Feel
free to speak to us about how we can help, we certainly know that our clients
at Walkley are happy they did!
www.spencersestateagents.co.uk
sales@spencersestateagents.co.uk
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