I have long been preaching about
the joys of Social Media, and have managed to find myself on numerous occasions
far too excitable about the joys of Twitter. I have even been known to squeal,
just a little bit, at an exciting new celebrity follower or retweet. Sorry, sad
I know.
So, last week I had the
opportunity to go along to a Social Media Event over in Manchester and took a
colleague of mine with me to see if I could encourage the rest of the team to
become as keen as I am about Twitter, Facebook, LinkedIn, and, so it seems, so
much more!
Constant Contact are the company
that we use for our monthly newsletters that we send out to all of our clients
and contacts to let them know about what is happening in the world of estate
agency from our Ecclesall Road branch in Sheffield. We let people know top tips
on selling, buying, and presenting their house, as well as featuring
testimonials, properties and newsworthy articles that we think people should be
reading. It has been very gratefully received by our clients and I love putting
it together as it keeps me very much in the loop of market trends and our
properties that we are selling.
At our event we were introduced
to even more social media outlets and have been let into some expert top tips
that we can’t wait to share with our clients over the coming months in our
newsletter top tips. I think that, what people don’t realise, is that social
media really is a full time job, and that we are now in a world where
information is available 24 hours a day and is ever changing. By the time that
I finish typing this blog the news will have changed and updated thousands of
times throughout the world. What I also have found reassuring is that it is ok
that you can’t cover all aspects of social media ALL the time, and that
actually you probably shouldn’t. It will be a case of trial and error for you
and your business, but actually to choose just a couple of mediums of social
media and to focus heavily on them should mean that you always have a very good
handle on what you are putting out there and what people happily receive.
For example, Tweeting twenty
times a day when you have around 100 followers is probably ok, but updating
your Facebook status twenty times a day might make you look a little obsessive
about your own life or your own business. You are especially likely to lose
friends of Facebook if you are trying to incorporate your business in with your
social “friends”. You may wish to show all your friends the photos of your baby
walking their first steps but to try to sell them your products each day could
become quite an irritant. It is important to know when to separate the two and
when too much is too much.
In reality, Social Media is about
brand awareness, about engaging with your clients and contacts. You do not want
to just pitch to your clients but you want to engage with them, to involve them
in your life and in your thoughts, to let them know that you appreciate your
connection with them. It certainly isn’t all about you telling others just
about how fabulous you might be, it is about telling them how fabulous they are
too.
Why not try that today? Tweet one
of your contacts and engage with them. Tell them something nice, or just send
them a smile to see if you can make them smile back. :0)
www.SpencersEstateAgents.co.uk
Nicola@SpencersEstateAgents.co.uk
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